Mari Pinheiro
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Let it Grow

When IoT meets plants!

Worldwide population is expected to grow to nearly 10 billion by 2050 and two-thirds of the world’s population will be city dwellers. Today, about 54% of the population live in the cities, and about 66% are expected in 2050. Agricultural lands won't be able to follow the same pace of growth. Urban areas require a massive quantity of goods, services and resources, which are causing harm to the planet.

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With the power of the internet of things we want to encourage farming in urban environments, making farming fun and intuitive while to reducing the negative impacts of the current food industry. Through our research we found out that Millennials are the most tech-savvy generation and are investing in the well-being of themselves and the planet. We belive that this generation can be key in spreading the trend of gardening and becoming influential to inspire a change of habits towards our food consumption.

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The Concept

Prototype Evolution

Prototype Evolution
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